About Us

William H. Bender has spent his entire career providing leadership as a consultant in all segments of the foodservice industry. Based in Northern California, Bill has an extensive operations and consulting background working for independents, regional and national chains. He has held management and director positions at unit, market and regional levels for private and publicly owned companies.

Bill became a professional restaurant consultant in 1988. He serves all regions and markets and continues to study and analyze the whole foodservice industry. He is familiar with the challenges of management and provides effective solutions for managing workforce, placing people in the right job, and removing performance barriers. His restaurant consulting services include coaching client teams on their “playing field” and at company conferences and retreats. His outgoing personality and leadership style engages and teaches team members, managers, executives and owners to raise their performance level and find how they can do better individually and as a team.

Bill Bender has been a Professional Member of the Foodservice Consultants Society International (FCSI) since 2001. This professional organization, which has stringent membership requirements, is an international society which promotes professionalism in foodservice and hospitality consulting. He is an active member of the California Restaurant Association and National Restaurant Association.

Bill has developed an extensive industry network of qualified associates to provide the right foodservice consulting services for your company’s restaurant and situation. This includes start-up management, team member and management training, operations improvement, concept development and reengineering, and turnarounds. W.H. Bender Associates are experienced restaurant consultants and know the business from the inside out. Our professional, experienced consultants will deliver the front and back of house solutions your company needs.

Please visit our Partners page to meet our virtual team, a set of experienced professionals and their companies, with whom we have developed strategic alliances and collaborate frequently on client projects.